From Inbound-Dependent to Diversified Pipeline: 110 Qualified Calls for Chamber Media in 6 Months
$72K
new MRR added110
qualified calls in 6 months
Background
Chamber Media is a household name in DTC — a creative-led Facebook ad and video production agency known for high-production paid social that’s helped some of the biggest ecom brands scale. Their inbound engine has been their primary growth lever for years, and it works.
But CAC on inbound was rising, cost-per-SQL climbing, and Chamber didn’t have a second pipeline channel to fall back on. For an agency at their scale, single-channel dependency was the real risk — not because inbound was broken, but because there was no diversified pipeline alongside it to control growth predictability.
The Challenges
- Inbound CAC and cost-per-SQL trending up, eating into margin.
- No predictable secondary pipeline channel — pipeline was effectively inbound-only.
- Building an internal BDR team wasn’t the right route — hiring, ramping and managing SDRs would pull leadership focus away from the work that actually wins DTC brands.
- Brand-risk of generic outbound execution had been a non-starter — any outreach had to match the calibre of brands they pitch to (CMOs at $50M+ DTC brands), not look like vendor spam.
Our Approach
GTM mapping against closed-won data
Reverse-engineered Chamber's strongest case studies into a lookalike account universe — matching the operational profile of their best clients, not their broad TAM.
The humour signal
Their winning brands all used humour as a creative lever. We turned that into the targeting filter — only DTC brands already running humour-led creative entered the campaign.
AI-personalised competitor framing
Clay + AI identified two direct competitors per prospect and referenced them in outbound — so messages landed as "your peers are moving," not "we're a vendor pitching you."
Email + SMS, not email-only
Multichannel outbound at controlled volume — email for context, SMS for response velocity. Compressed reply-to-meeting time materially.
Dedicated SDR + full inbox management
Chamber only showed up to qualified calls. We ran outreach, replies, objection handling and booking end-to-end — no internal BDR function required.
The Results
$72K
new MRR added to Chamber's book110
qualified calls with DTC brands above $5M/yr in 6 months15%
close rate on qualified calls28d
average sales cycle from booked call to signed contractMore Case Studies
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What are you waiting for?
Launch your pilot campaign…
Launch your pilot campaign…
If you’re tired of lumpy pipeline, flat revenue, or junk leads from ads, and you’d rather have too many qualified leads, this is your opportunity. We’ll run a full outbound campaign for free, using the same systems we’ve used to deliver results for 85+ marketing agencies. Spots are limited each month, so apply now.