How we helped Firecracker PR close $24,000 MRR in 60 days with 8–9 figure companies (3 deals closed)
$24K
added monthly revenue (MRR)3
clients closed in 60 daysBackground
Firecracker PR is a well-renowned PR agency that has been in business for 20 years, consistently ranked among the top PR firms on Clutch. They specialize in public relations, content creation, and SEO, helping fast-growing tech companies gain media exposure and land features in major publications.
Despite their industry reputation, lead generation had been a challenge. They had relied on inbound channels like SEO and referrals, but changes in Google’s algorithm made inbound leads inconsistent. They needed a more predictable and scalable system to drive qualified sales calls and maintain steady revenue growth.
The Challenges
- Heavy reliance on inbound (SEO, word of mouth) — when Google’s algorithm changed, inbound leads dried up.
- Previous lead gen agency generated calls, but they weren’t qualified.
- Previous agency targeted companies with smaller budgets that couldn’t afford Firecracker’s offer.
- “We wasted a lot of time and money. They just weren’t generating qualified sales calls.” — Edward Yang
Our Approach
Multi-channel email & SMS outreach
Built a high-volume outreach system combining email and SMS to engage decision-makers with personalized messaging at scale.
AI-driven lead pre-qualification
Used AI to filter for high-intent companies that could afford Edward's $8–$12K/month fee — recently funded startups (Series A+), tech companies actively scaling marketing, and businesses already investing in PR.
Direct C-suite targeting
Bypassed lower-level employees and went straight to CMOs, CEOs, and Founders — faster decision-making and shorter sales cycles.
Leveraging case studies for social proof
Positioned Firecracker PR's existing client results as proof of success, making outreach more compelling and increasing credibility.
Account-Based Marketing (ABM) strategy
Built a multi-touchpoint strategy across cold email, SMS follow-ups, and LinkedIn for consistent engagement and follow-up.
Immediate response for higher conversions
Implemented a rapid response system, replying within 2–5 minutes to maximize booked meetings and keep prospects engaged.
The Results
3
clients closed in 60 days$288K
annual revenue (ARR) added18
qualified sales calls so far18
days average sales cycleWhat are you waiting for?
Launch your pilot campaign…
Launch your pilot campaign…
If your agency's growth has been over-reliant on referrals or inbound channels — and you'd rather have a predictable outbound channel feeding your pipeline but not sure who to trust — this is your window. We'll run a full 30-day risk-free pilot for your agency, using the same system we've used to book qualified meetings for 85+ marketing agencies. Apply to see if you're a fit, spots are limited.