How We Became VELOX Media’s Most Profitable Outbound Partner Over the Past 15 Months (250+ Calls)
250+
qualified calls booked2–3
clients signed every month
Background
VELOX Media is an Inc. 5000 organic search and digital agency with a strong reputation and a predictable inbound engine built on organic — their content, rankings and referral flywheel consistently fed pipeline.
They also had an in-house SDR team running outbound alongside it. But pipeline was still weighted toward a single source, and VELOX wanted diversification — a scalable outbound channel that could reach target DTC brands on demand, without concentrating growth risk on organic alone.
The Challenges
- Pipeline still over-indexed on organic inbound — needed a diversified outbound channel running in parallel.
- Tried other large lead gen agencies previously — execution didn’t match VELOX’s caliber and results didn’t hold up.
- Scaling the internal BDR function would have meant hiring, ramping and managing more headcount — pulling leadership focus away from fulfillment.
- Saturated, highly competitive target market (DTC) — generic outreach gets ignored at the VP/CMO level.
Our Approach
Targeted the right seat, not the whole marketing team
VP Marketing, Director of Ecommerce, CMO at scaling DTC brands — the people who actually sign off on organic search budget.
Used each prospect's own organic data against them
Pulled their rankings, keyword gaps and traffic leaks, then sent a mini-audit specific to their business — so the first message already had value in it.
Prioritised brands overspending on paid ads
Heavy ad spend = obvious candidate for a lower-CAC organic channel. That became one of the sharpest angles in the sequence.
Email + SMS at volume, without burning the brand
Multichannel outbound with the domain hygiene and pacing to protect VELOX's name.
Full-service execution
We ran everything — outreach, replies, objections, booking. VELOX only showed up to qualified calls.
The Results
15+ mo
retained and still scaling250+
qualified calls booked with DTC marketing decision-makers2–3
clients predictably signed every month#1
named VELOX's most profitable outbound partnerMore Case Studies
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What are you waiting for?
Launch your pilot campaign…
Launch your pilot campaign…
If your agency's growth has been over-reliant on referrals or inbound channels — and you'd rather have a predictable outbound channel feeding your pipeline but not sure who to trust — this is your window. We'll run a full 30-day risk-free pilot for your agency, using the same system we've used to book qualified meetings for 85+ marketing agencies. Apply to see if you're a fit, spots are limited.