Background

DreamLabs Agency, established in 2020, is a prominent advertising firm specializing in e-commerce brand growth. Under the leadership of Blake Pinsker and Torii Rowe, they’ve helped dozens of companies scale to 8-9 figures. Blake has been featured in multiple podcasts, sharing insights into effective marketing strategies. 

Challenges

• Despite DreamLabs with their reputation, leads started to dry up and they couldn’t rely on referrals/inbound.
• Failed Lead Gen Partnerships – They worked with another lead gen agency for 4-6 months, but the leads weren’t qualified and didn’t have the budget to work with DreamLabs.
• No Predictable Growth – Without a steady pipeline of high-quality leads, scaling became inconsistent and unpredictable.

Approach

2. Hyper-Personalized Email & SMS Outreach – Instead of mass outreach, we focused on quality-over-quantity, sending fewer but highly targeted messages.

1. Targeting Bigger, More Qualified Clients – We pre-qualified leads by going after brands with high website traffic that were already running ads and actively scaling.

3. Leveraging Blake’s Reputation & Case Studies – We used Blake’s credibility in e-commerce and past success stories to make outreach more compelling.

4. Creating Offers Tailored for Big Brands – Instead of generic guarantees, we built custom offers that spoke directly to the needs of larger e-commerce companies.

5. Going Straight to the CEO – We skipped lower-level employees and went directly to CEOs, Founders, and CMOs, ensuring faster sales cycles and better-quality leads. 6. Rapid Response System for Higher Conversions – We implemented an automated system to respond to interested leads within 2-5 minutes, maximizing booked calls.