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How We Helped Digital Marketing Advantage (DMA) Book 149 Calls & Close 45 Clients in 6 Months

Service

Full-service Marketing

Target Audience

Companies over $1M/yr (Industry agnostic)

45

new clients signed in 6 months

149

qualified sales calls

Background

Digital Marketing Advantage (DMA) is a full-service digital agency helping businesses scale with SEO, PPC, and paid media — only around for a year. Having previously scaled and sold an agency, Clayton knew outbound lead generation works. The challenge was finding a partner who could execute it effectively.

DMA was relying on inbound, a mix of in-house lead generation and working with multiple outbound agencies. Despite trying five different agencies, none could deliver consistent results that Clayton needed to scale.

The Challenges

  • Inconsistent lead quality — previous agencies booked meetings, but most leads weren’t a good fit.
  • Burned by multiple lead gen companies — DMA had tested 4–5 outbound agencies before, with poor results.
  • Deliverability & volume issues — high bounce rates and domains getting blacklisted reduced campaign effectiveness.

Our Approach

PHASE 01

AI-powered targeting & trigger-based lead lists

Built a custom lead list focused on high-intent prospects — businesses actively hiring, running ads, or scaling operations. Used AI-powered data signals to target CMOs, CEOs & decision-makers ready to buy.

PHASE 02

Multi-channel outreach: cold email + SMS

Launched a high-volume email campaign (400–500 emails/day) for maximum visibility, plus SMS follow-ups to engage decision-makers outside of email.

PHASE 03

Offer optimization & sales positioning

Reworked DMA's outbound messaging to focus on problem-solving, not just services. Created multiple A/B-tested angles to refine the best-performing scripts.

PHASE 04

Hands-off lead generation & inbox management

Managed everything from outreach to appointment setting — DMA only had to show up and close. Dedicated inbox management team recovered no-shows & rescheduled missed meetings.

PHASE 05

Rapid iteration & optimization

Weekly campaign reviews to double down on what's working. Adjusted targeting, copy, and sending strategy based on real-time market response.

The Results

45

new clients signed in 6 months

149

qualified sales calls

$97K

MRR added

30%

average close rate on our leads

More Case Studies

How we helped Sagum close 8 clients in less than 90 days with cold outreach

8 clients closed in <90 days
100% appointment show rate

How we helped Salesgenomics add $324,000 in Annual Revenue in 90 days (which led to their multi 7-figure exit).

32 qualified sales calls
$27K added monthly revenue (MRR)

How Evolve Healthcare closed $26,000 MRR in their 3rd month with us.

21 qualified sales calls
$26K added monthly revenue (MRR)

How we helped Ad Caffeine sign a $45,000 contract in less than 30 days

$45K contract closed in 30 days
12–15 average monthly meetings booked

How we helped Growth & Brains book 134 qualified sales calls in 8 months

134 qualified sales calls
4.5x ROI achieved

What are you waiting for?
Launch your pilot campaign…

If your agency's growth has been over-reliant on referrals or inbound channels — and you'd rather have a predictable outbound channel feeding your pipeline but not sure who to trust — this is your window. We'll run a full 30-day risk-free pilot for your agency, using the same system we've used to book qualified meetings for 85+ marketing agencies. Apply to see if you're a fit, spots are limited.

For qualified agencies only