Background

Digital Marketing Advantage (DMA) is a full-service digital agency helping businesses scale with SEO, PPC, and paid media that’s only been around for a year. Having previously scaled and sold an agency, Clayton outbound lead generation works, however, finding a partner that could execute it effectively had been a major challenge.

DMA was relying on inbound, a mix of in-house lead generation and working with multiple outbound agencies. Despite trying five different agencies, none could deliver consistent results that Clayton looked for to scale.

Challenges:

1. AI-Powered Targeting & Trigger-Based Lead Lists
   • Built a custom lead list focused on high-intent prospects—businesses actively hiring, running ads, or scaling operations.
   • Used AI-powered data signals to target CMOs, CEOs & decision-makers ready to buy.
2. Multi-Channel Outreach: Cold Email + SMS
   • Launched a high-volume email campaign (400-500 emails/day) to drive maximum visibility.
   • Implemented SMS follow-ups to engage decision-makers outside of email.
3. Offer Optimization & Sales Positioning
   • Reworked DMA’s outbound messaging to focus on problem-solving, not just services.
   • Created multiple A/B tested angles to refine the best-performing outreach scripts.
4. Hands-Off Lead Generation & Inbox Management
   • Managed everything from outreach to appointment setting—DMA only had to show up and close.
   • Dedicated inbox management team recovered no-shows & rescheduled missed meetings.
5. Rapid Iteration & Optimization
   • Weekly campaign reviews to double down on what’s working.
   • Adjusted targeting, copy, and sending strategy based on real-time market response.