How we helped Cumberland Marketing book 15 meetings in the first 10 days of outreach ($35K Video & branding project)
15
qualified sales calls in the first 10 days$35K
total revenue from 10 days of outreach
Background
Established in 1978, Cumberland Marketing built a formidable reputation as a digital and creative agency, primarily through referrals — achieving the $1M/year revenue mark.
However, this referral-based growth model led to unpredictable expansion and network exhaustion. Recognizing the need for a more sustainable approach, their VP of Sales/Marketing, Tori, sought our expertise to build a consistent sales pipeline.
The Challenges
- Over-reliance on referrals resulted in sporadic revenue streams and a dry sales pipeline.
- Struggled to initiate effective outbound — lacking both the know-how and the systems.
- Attempts to close deals from non-referral sources consistently fell short.
- Trapped in a cycle of referral dependency, unable to scale predictably.
Our Approach
Email infrastructure for nonprofits
Deployed infrastructure capable of reaching 500 nonprofits daily, focusing on organizations mirroring their ideal client profile.
Authority-building outreach
Leveraged Cumberland's extensive portfolio and industry recognition to craft outreach that significantly boosted response rates.
Pain-point-driven copy
Developed results-driven copy speaking directly to nonprofit pain points, identified through AI-powered market research.
Sales process rebuild
Reconstructed their sales process from the ground up — 1-on-1 coaching with Tori for 3 hours weekly over a month to ensure adoption of new outbound strategies.
Lookalike targeting
Targeted lookalike companies to those they had successfully worked with — high relevance, increased likelihood of engagement.
The Results
15
qualified sales calls in the first 10 days$27K
added revenue from outreach9.6x
ROI50%
increase in closing rateWhat are you waiting for?
Launch your pilot campaign…
Launch your pilot campaign…
If you’re tired of lumpy pipeline, flat revenue, or junk leads from ads, and you’d rather have too many qualified leads, this is your opportunity. We’ll run a full outbound campaign for free, using the same systems we’ve used to deliver results for 85+ marketing agencies. Spots are limited each month, so apply now.