How We Became VELOX Media’s Most Profitable Outbound Partner Over the Past 15 Months (250+ Calls)
250+
qualified calls booked2–3
clients signed every month
Background
VELOX Media is an Inc. 5000 organic search and digital agency with a strong reputation and a predictable inbound engine built on organic — their content, rankings and referral flywheel consistently fed pipeline.
They also had an in-house SDR team running outbound alongside it. But pipeline was still weighted toward a single source, and VELOX wanted diversification — a scalable outbound channel that could reach target DTC brands on demand, without concentrating growth risk on organic alone.
The Challenges
- Pipeline still over-indexed on organic inbound — needed a diversified outbound channel running in parallel.
- Tried other large lead gen agencies previously — execution didn’t match VELOX’s caliber and results didn’t hold up.
- Scaling the internal BDR function would have meant hiring, ramping and managing more headcount — pulling leadership focus away from fulfillment.
- Saturated, highly competitive target market (DTC) — generic outreach gets ignored at the VP/CMO level.
Our Approach
Targeted the right seat, not the whole marketing team
VP Marketing, Director of Ecommerce, CMO at scaling DTC brands — the people who actually sign off on organic search budget.
Used each prospect's own organic data against them
Pulled their rankings, keyword gaps and traffic leaks, then sent a mini-audit specific to their business — so the first message already had value in it.
Prioritised brands overspending on paid ads
Heavy ad spend = obvious candidate for a lower-CAC organic channel. That became one of the sharpest angles in the sequence.
Email + SMS at volume, without burning the brand
Multichannel outbound with the domain hygiene and pacing to protect VELOX's name.
Full-service execution
We ran everything — outreach, replies, objections, booking. VELOX only showed up to qualified calls.
The Results
15+ mo
retained and still scaling250+
qualified calls booked with DTC marketing decision-makers2–3
clients predictably signed every month#1
named VELOX's most profitable outbound partnerMore Case Studies
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What are you waiting for?
Launch your pilot campaign…
Launch your pilot campaign…
If you’re tired of lumpy pipeline, flat revenue, or junk leads from ads, and you’d rather have too many qualified leads, this is your opportunity. We’ll run a full outbound campaign for free, using the same systems we’ve used to deliver results for 85+ marketing agencies. Spots are limited each month, so apply now.