Category: Agency

Background

Laser Sight Digital is a performance-based marketing agency that helps businesses grow with Full service Amazon & Walmart ads. Despite being highly skilled in delivering results for clients, they struggled with a consistent lead flow for their own agency.

After working with a big-name lead generation agency, they were left frustrated—low-quality leads, poor targeting, and a lack of real ROI. Joe knew outbound could work, but he needed a partner that could execute it properly and deliver high-intent leads that actually converted.

That’s when they partnered with Scaletopia.

Challenges

• Burned by previous lead gen agencies – They had invested in outbound before, but results were disappointing.
• Inconsistent inbound leads – While content marketing brought in some leads, it wasn’t predictable or scalable.
• Needed a reliable deal flow –, the missing piece was a steady pipeline of high-quality, pre-qualified leads.

Approach

1. Hyper-Targeted Cold Email Campaigns
   • We segmented the market into two high-intent categories:
   1️⃣ Companies looking to add Amazon as a new revenue channel
   2️⃣ Existing Amazon sellers experiencing a decline in performance
   • By tailoring outreach messaging to each segment, we increased engagement and response rates.
2. Multi-Channel Outreach Strategy
   • Cold email + SMS follow-ups ensured leads saw and responded to messages.
   • Personalization based on real-time market signals (e.g., Amazon ranking drops) improved conversion rates.
3. Offer Positioning & Messaging Optimization
   • Reworked LSD’s outbound messaging to focus on solving specific pain points (e.g., “recover lost Amazon revenue” vs. “Amazon marketing services”).
   • A/B tested multiple offers to refine the highest-converting message.
4. Hands-Off Lead Generation & Appointment Setting
   • Managed everything from prospecting to appointment booking— Joe only had to show up and close.
   • Pre-qualified every lead before booking a meeting, ensuring high conversion rates.
5. Continuous Optimization for Maximum ROI
   • Weekly campaign performance reviews to double down on winning angles.
   • Adjusted messaging and audience targeting based on real-time data

Challenge

They were stuck doing lead generation himself, leaving no time to actually grow the business. The leads coming in were low quality, making it even harder to scale. He knew he needed to take things to the next level but wasn’t sure where to start.

Solution

We built an email and SMS infrastructure capable of sending 1,000+ targeted messages daily. His offer was refined to resonate directly with his ideal market, focusing on brands experiencing a decline in traffic. We crafted outcome-driven messaging that hit on key pain points and leveraged SMS retargeting to increase engagement. Finally, we set up a conversion system to nurture leads after booking, ensuring higher close rates and real business growth.