Background

Hyperzon is a well-established Amazon marketing agency specializing in helping e-commerce brands scale their presence and increase sales on Amazon. While they had success through inbound content marketing, their leads were inconsistent, making it difficult to predict revenue and scale sustainably.

Having tried lead generation agencies before, they had been burned by poor targeting, low-quality leads, and unreliable systems. They needed a consistent way to bring in high-intent clients who were ready to invest in Amazon marketing—especially since their co-founder, Hristo, was skilled in sales but lacked a steady pipeline of leads to close.

Challenges

• Burned by previous lead gen agencies – They had invested in outbound before, but results were disappointing.
• Inconsistent inbound leads – While content marketing brought in some leads, it wasn’t predictable or scalable.
• Needed a reliable deal flow – With a strong closer in Hristo, the missing piece was a steady pipeline of high-quality, pre-qualified leads.

“We didn’t want to waste time on unqualified leads or agencies that overpromised and underdelivered. We needed a system that worked.”

Approach

1. Hyper-Targeted Cold Email Campaigns
   • We segmented the market into two high-intent categories:
   1️⃣ Companies looking to add Amazon as a new revenue channel
   2️⃣ Existing Amazon sellers experiencing a decline in performance
   • By tailoring outreach messaging to each segment, we increased engagement and response rates.
2. Multi-Channel Outreach Strategy
   • Cold email + SMS follow-ups ensured leads saw and responded to messages.
   • Personalization based on real-time market signals (e.g., Amazon ranking drops) improved conversion rates.
3. Offer Positioning & Messaging Optimization
   • Reworked Hyperzon’s outbound messaging to focus on solving specific pain points (e.g., “recover lost Amazon revenue” vs. “Amazon marketing services”).
   • A/B tested multiple offers to refine the highest-converting message.
4. Hands-Off Lead Generation & Appointment Setting
   • Managed everything from prospecting to appointment booking—Haristo only had to show up and close.
   • Pre-qualified every lead before booking a meeting, ensuring high conversion rates.
5. Continuous Optimization for Maximum ROI
   • Weekly campaign performance reviews to double down on winning angles.
   • Adjusted messaging and audience targeting based on real-time data.