Background

Laser Sight Digital is a performance-based marketing agency that helps businesses grow with Full service Amazon & Walmart ads. Despite being highly skilled in delivering results for clients, they struggled with a consistent lead flow for their own agency.

After working with a big-name lead generation agency, they were left frustrated—low-quality leads, poor targeting, and a lack of real ROI. Joe knew outbound could work, but he needed a partner that could execute it properly and deliver high-intent leads that actually converted.

That’s when they partnered with Scaletopia.

Challenges

• Burned by previous lead gen agencies – They had invested in outbound before, but results were disappointing.
• Inconsistent inbound leads – While content marketing brought in some leads, it wasn’t predictable or scalable.
• Needed a reliable deal flow –, the missing piece was a steady pipeline of high-quality, pre-qualified leads.

Approach

1. Hyper-Targeted Cold Email Campaigns
   • We segmented the market into two high-intent categories:
   1️⃣ Companies looking to add Amazon as a new revenue channel
   2️⃣ Existing Amazon sellers experiencing a decline in performance
   • By tailoring outreach messaging to each segment, we increased engagement and response rates.
2. Multi-Channel Outreach Strategy
   • Cold email + SMS follow-ups ensured leads saw and responded to messages.
   • Personalization based on real-time market signals (e.g., Amazon ranking drops) improved conversion rates.
3. Offer Positioning & Messaging Optimization
   • Reworked LSD’s outbound messaging to focus on solving specific pain points (e.g., “recover lost Amazon revenue” vs. “Amazon marketing services”).
   • A/B tested multiple offers to refine the highest-converting message.
4. Hands-Off Lead Generation & Appointment Setting
   • Managed everything from prospecting to appointment booking— Joe only had to show up and close.
   • Pre-qualified every lead before booking a meeting, ensuring high conversion rates.
5. Continuous Optimization for Maximum ROI
   • Weekly campaign performance reviews to double down on winning angles.
   • Adjusted messaging and audience targeting based on real-time data