Background

Salesgenomics is a forbes-featured digital marketing agency. They offer media buying,CRO, email marketing and UGC creatives to mid size e-commerce brands.

They tried 5 different lead gen companies that were bringing in leads, but they weren’t budget qualified so they were paying for leads, but not closing any deals.

Challenges

They were struggling with poor-quality leads from multiple lead gen providers, often receiving unqualified prospects with no budget. Relying on referrals led to unpredictable revenue, and they lacked a system to consistently close high-ticket deals in the $3K-$5K/month range.

They also tried bringing it in-house but didn’t have systems or time to make it sustainable.

Solution

We built a high-volume email infrastructure, reaching at least 4,000 contacts per week, and integrated SMS outreach to connect directly with key decision-makers. Targeting was refined by employee headcount and revenue, ensuring outreach only to brands generating $2M+/year. We also focused on DTC brands experiencing a decline in traffic, created a highly relevant offer tailored to their market, and used AI-driven market research to craft copy that highlighted their biggest pain points.