Background

Evolve Healthcare Marketing is an established marketing agency focused on working with specialty practices. 

Even though they’ve been established for 15 years, they were struggling to scale continuously. They’ve tried a cold email program, but it led to Peter, their founder, doing all the work, which led to no time working on the business.

Challenges

Despite 15 years of industry expertise, Evolve Healthcare faced significant growth barriers with their $6-8k/month service offering. Their heavy reliance on referrals and partnerships created unpredictable revenue cycles, while attempts at implementing outbound programs left their founder Peter overwhelmed – splitting time between client work and business development proved unsustainable. A previous attempt at establishing an in-house cold email program failed as the operational demands consumed valuable leadership bandwidth, preventing strategic focus on scaling the business

Solution

We only booked 21 meetings in the 3 months, but we went for quality over quantity for them. We implemented a high-volume email infrastructure capable of reaching 4,000+ contacts weekly and integrated SMS outreach to engage decision-makers who don’t typically respond to email. Lead targeting was refined to focus on multi-location practices generating $2M+ annually and actively hiring marketing managers—signaling immediate need. Using AI-driven market research, we crafted personalized messaging that addressed their most pressing pain points and created a highly relevant offer tailored to their needs.