Background

Untapped Labs is a content agency specializing in creator-driven content for TikTok Shop, Meta Ads, influencer marketing, and UGC campaigns. With a network of 1,000+ vetted influencers and experience managing over $15M in ad spend, they help brands scale through high-quality, conversion-focused content. They’ve been recently funded and looking to scale predictably with quality leads.

Challenges

For years, their business relied on word-of-mouth and inbound marketing, which led to inconsistent deal flow. While they had engaged another lead generation agency in the past, the results were underwhelming due to low outreach volume and slow execution. Additionally, SMS outreach was completely untapped, leaving a significant opportunity on the table.

With the need for faster, high-quality lead generation, Untapped Labs sought a partner who could hit the ground running and fill their calendar fast.

Approach

We built a high-volume email and SMS outreach system that was fully operational within five days of onboarding. This allowed us to scale outreach quickly, sending 300-500 SMS and 600-800 emails per day, ensuring maximum visibility for Untapped Labs.

To shorten the sales cycle, we leveraged their existing case studies and targeted lookalike companies that had already shown demand for their services. Using AI-driven lead triggers, we identified businesses with no TikTok presence but actively running Facebook ads, signaling a clear opportunity for creator content.

We further refined our strategy by researching high-volume industries performing well on TikTok, crafting a compelling offer that made Untapped Labs an obvious choice. This offer was aggressively pushed through 10,000-15,000 email and SMS touchpoints per month, generating immediate traction. Within just a few days, they secured their first meeting, and from there, we maintained a steady pace of five booked meetings per week.